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Frequently Asked Questions List
Who is MotorMouth?
MotorMouth is Australia’s premier fuel price monitoring service
and is recognised as the country’s most authoritative source on information
regarding retail petrol prices. Each day MotorMouth makes available retail fuel
prices to a nationwide audience across the MotorMouth partner network which
includes Internet, Television, Newspaper and major Radio networks. Please visit
MotorMouth at http://motormouth.com.au for
more information.
What is the MotorMouth Partner Program?
Drawing on our vast experience in content driven one-to-one
marketing services MotorMouth is leveraging our existing framework to enable
selected partners to create a dialogue and communicate with their audience on a
daily basis. Through membership in the Partner Program your organisation can
tightly integrate MotorMouth content into your online operations using it as a
conduit for profiling, segmenting and targeting your audience. For more
information click here. [top]
Why does the Partner Program exist and what are the benefits
for Partners?
The Partner Program was developed due to demand from
organisations wanting more value from their direct marketing and online content
offerings. The Partner Program delivers superior ROI from your content
investment by facilitating the profiling, segmenting and targeting of your
online audience.
By combining a suite of dynamic direct marketing tools with
MotorMouth content, your organisation will benefit by:
- Increasing website traffic
- Having users frequent your website
numerous times each day
- Developing a deeper audience
understanding
- Communicating with your audience on a
daily basis
- Creating new ‘touch points’ and
marketing channels
- Unlocking new revenue streams
- Superior ROI from your content & direct marketing investment [top]
Why partner with MotorMouth?
MotorMouth solves enormous frustrations for consumers
(fluctuating fuel prices) and has an established reputation as an independent
& trusted brand. The benefits of partnering with MotorMouth are:
- No managing of content – all content is
managed and maintained by MotorMouth.
- No additional infrastructure required –
as an outsourced hosted solution all software and hardware is managed by
MotorMouth.
- Demonstrable demand for the service –
the MotorMouth user base enjoys exponential growth month on month.
- Leader in the development of .NET applications – MotorMouth has been recognised by Microsoft® as a leader in the development of leading edge Internet applications. [top]
Why Fuel Price Content?
According the Australian Bureau of Statistics there are
currently more than 12 million registered vehicles in Australian. Fluctuations
in the price of fuel therefore affect a large percentage of the population.
Fuel is a sizeable fixed expense for the majority of Australian
motorists, and thus, the volatility of prices is a source of enormous
frustration. In addition, fuel pricing information is both time and location
sensitive, with prices varying between service stations and regions and at
different times of the day.
Recent research by NRMA indicates that by using a service such
as MotorMouth motorists can save approx. $200 per year – a direct and tangible
benefit from the content. Recent surveys by MotorMouth have found that 87%
of MotorMouth subscribers have altered their buying habits as a
direct result of the MotorMouth service. [top]
Who can become a partner?
Partner membership is open to organisations who wish to add
value to their existing information offerings and is ideally suited to media
organisations, online portals, motoring bodies, automotive manufactures and
other similar company’s. [top]
How does my organisation become a Partner?
Further information about joining the MotorMouth Partner Program
can be obtained by contacting our Marketing Manager on 0409 988 726 or via email. [top]
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