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Frequently Asked Questions List
Who is MotorMouth?
MotorMouth is Australia’s premier fuel price monitoring service and is
recognised as the country’s most authoritative source on information regarding
retail petrol prices. Each day MotorMouth makes available retail fuel prices to
a nationwide audience across the MotorMouth partner network which includes
Internet, Television, Newspaper and major Radio networks. Please visit
MotorMouth at http://motormouth.com.au for
more information.
What is the
MotorMouth Partner Program?
Drawing on our vast experience in content driven one-to-one marketing services
MotorMouth is leveraging our existing framework to enable selected partners to
create a dialogue and communicate with their audience on a daily basis. Through
membership in the Partner Program your organisation can tightly integrate
MotorMouth content into your online operations using it as a conduit for
profiling, segmenting and targeting your audience. For more information click
here. [top]
Why does the
Partner Program exist and what are the benefits for Partners?
The Partner Program was developed due to demand from organisations wanting more
value from their direct marketing and online content offerings. The Partner
Program delivers superior ROI from your content investment by facilitating the
profiling, segmenting and targeting of your online audience.
By combining a suite of dynamic direct marketing tools with
MotorMouth content, your organisation will benefit by:
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Increasing website traffic
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Having users frequent your website numerous times each day
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Developing a deeper audience understanding
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Communicating with your audience on a daily basis
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Creating new ‘touch points’ and marketing channels
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Unlocking new revenue streams
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Superior ROI from your content & direct marketing investment [top]
Why partner with
MotorMouth?
MotorMouth solves enormous frustrations for consumers (fluctuating fuel prices)
and has an established reputation as an independent & trusted brand. The
benefits of partnering with MotorMouth are:
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No managing of content – all content is managed and maintained by MotorMouth.
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No additional infrastructure required – as an outsourced hosted solution all
software and hardware is managed by MotorMouth.
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Demonstrable demand for the service – the MotorMouth user base enjoys
exponential growth month on month.
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Leader in the development of .NET applications – MotorMouth has been recognised
by Microsoft® as a leader in the development of leading edge Internet
applications. [top]
Why Fuel Price
Content?
According the Australian Bureau of Statistics there are currently more than 12
million registered vehicles in Australian. Fluctuations in the price of fuel
therefore affect a large percentage of the population.
Fuel is a sizeable fixed expense for the majority of Australian
motorists, and thus, the volatility of prices is a source of enormous
frustration. In addition, fuel pricing information is both time and location
sensitive, with prices varying between service stations and regions and at
different times of the day.
Recent research by NRMA indicates that by using a service such
as MotorMouth motorists can save approx. $200 per year – a direct and tangible
benefit from the content. Recent surveys by MotorMouth have found that 87%
of MotorMouth subscribers have altered their buying habits as a
direct result of the MotorMouth service. [top]
Who can become a
partner?
Partner membership is open to organisations who wish to add value to their
existing information offerings and is ideally suited to media organisations,
online portals, motoring bodies, automotive manufactures and other similar
company’s. [top]
How does my
organisation become a Partner?
Further information about joining the MotorMouth Partner Program can be
obtained by contacting our Marketing Manager on +61 7 3858 0086 or via
email. [top]
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