Engage, Understand, Influence and Analyse your audience! The MotorMouth Partner Program provides a framework for adding value to your information offerings and facilitating a deeper understand of your audience. The framework of the Partner Program may be compared to that of a living organism. Just as an organism is comprised of an interrelated network of cells, so too does the Partner Program. The interconnected suite of content and direct marketing tools work synergistically to bring alive the entire marketing process.

• Engage - Fuel Price XML WebServices
• Understand - Targeted Email Application
• Influence - Segmentation and Campaign Management Tools
• Analyse - Reporting and Analysis Tools

Engage your audience with compelling information through the syndication of fuel pricing content into your website via XML WebService technology. MotorMouth currently has six XML WebServices available to be customised for your website. The XML WebServices on offer are of high value as they provide highly-dynamic, time and location sensitive data, engaging visitors to return on a daily or weekly basis to access the information. For more information on XML WebService technology click here.

The XML WebServices currently available include:

PostcodeSearch
The MotorMouth PostcodeSearch WebService will allow customers to access fuel pricing information via a postcode search facility. This WebService will process an Australian postcode and return the lowest fuel prices for that postcode and surrounding areas. Click here for more information.

MapSearch
The MotorMouth MapSearch WebService can be customised to your websites look and feel, allowing customers to search for fuel prices from 63 individual regions around Australia via a rich graphical map. Click here for more information.

CityPricingSummary
The MotorMouth CityPricingSummary WebService will enable your site to display a summary of fuel pricing information for Brisbane, Sydney, Melbourne, Adelaide and Perth, including the highest, lowest and average prices as well as the cheapest day to buy fuel. Click here for more information.

NationalDailyPriceAverages
The MotorMouth NationalDailyPricesAverage WebService will provide you with the data to create your own interactive charts or other information services which display the daily average price for Brisbane, Sydney, Melbourne, Perth and Adelaide for the current day. Click here for more information.

CityWeeklyPriceHistory
The MotorMouth CityWeeklyPriceHistory WebService provides the foundation for charting a seven day history of daily average fuel prices for Brisbane, Sydney, Melbourne, Adelaide and Perth. The data could also be used for any other information service. Click here for more information.

SiteGeoCodeSearch
The SiteGeoCodeSearch WebService returns the closest sites to the entered geographical location (latitude & longitude). If the station has a recorded current price, then the price will also be returned. Optional search parameters include fuel type and station brand. This WebService is ideal for location based applications. Click here for more information.

Understand your audience through the use of the MotorMouth email applications. These various applications enable your audience to register for and receive various types of fuel price email alerts. This piece of the framework is an extremely powerful tool for profiling and creating dialog with your audience. MotorMouth takes consumers privacy very seriously and all communications between MotorMouth and audience members is opt-in and permissioned by the consumer.

Get to Know Me!
Get to know your audience via the registration process for receiving email alerts. This process provides an ideal mechanism for really getting to know your audience through the gathering of rich profile information. Our experience has shown that because of the high value motorists place on the MotorMouth content they are willing to supply detailed information about themselves in order to receive the benefits. The registration process forms the foundation for understanding, segmenting and targeting your audience. MotorMouth advocates a strong privacy policy. Please read our Privacy Policy.

Save Me!
Save your audience time and money with our daily fuel prices alerts, the cornerstone of the MotorMouth email application. Motorists subscribe to receive daily email alerts with the cheapest fuel prices in their local area. Fuel prices are supplied based on postcodes that the user specifies. These emails provide a provide a 'daily touch-point' with your customers, which holds unlimited value for your organisation. Daily emails can strengthen existing relationships with customers and create an opportunity to modify their behaviour through positive reinforcement. Daily emails can be sent as either text or HTML branded with your organisations look and feel.

Inform Me!
Fill your audience in with a monthly newsletter loaded with fuel industry news and fuel saving tips. The monthly newsletter delivers a platform for rich media marketing and brand offers. These newsletters can be a significant value-adding tool, increasing customer loyalty, while providing improved customer service. In addition, newsletters may be a valuable way of generating new customers. Monthly newsletters can be branded with your organisations look and feel.

Make Me an Offer!
Keep your brand at the forefront of your audience's mind with a branded message! Easy online configuration of the email application allows for customised one-off direct email marketing campaigns to your MotorMouth audience. The flexibility of the MotorMouth products means emails can be customised for opt-in events such as short-term promotions or one-off marketing messages.

Influence your audience through the use of rich communication channels! Once your corporate partner account has been provisioned you are able to begin customising your email campaigns. Brand recognition and establishing regular communication with your audience will be a central component to these campaigns. All MotorMouth email alerts can be sent in your organisations template and branded with your brand's look and feel. Online tools make the process easy to administer. The functionality provided with these tools is:

Campaign Types
There are 3 types of email campaigns that can be administered from the system - 'Save Me!', 'Inform Me!', and 'Make Me an Offer!' email campaigns.

Your Branding
Your organisation's branding can be applied to all email communications. It is a simple process of uploading your HTML email templates with areas in the email reserved and identified for MotorMouth Content. Marketing collateral of your choice can be included in each campaign, this might include banner ads, towers, rich media or any other email friendly ad format.

Your Audience
One of the most powerful applications of the Partner Program is the ability to segment and target your audience. User-friendly wizards make it easy for you to create highly targeted groups for campaign distribution. A target audience group is a set of email recipients that are defined by your selection criteria. The deeper the level of profiling conducted during the registration process the more highly defined segmentation can be achieved. An example of this might be - Young Victorian Females which would be created by selecting all audience members who live in Victoria, are aged under 25 and are female.

Your Timing
Ad-hoc email campaigns can be scheduled to deliver your brand offers at the most opportunistic time. The campaign scheduling wizard enables you to schedule campaign start and end dates, frequency (what days the campaign will run) and sending times. Multiple campaigns can be scheduled simultaneously with different campaigns delivered to different target audience groups.

Extensive reporting is available on all products to ensure your business is best able to analyse each campaign. MotorMouth offers dynamic, real-time reporting, accessible on-line, from anywhere around the world. Reporting is available for tracking of:

WebServices
Each time your audience uses one of the fuel price WebServices it is logged in a tracking database as a transaction. Detailed reporting on the number of transactions made for each WebService is available for total transactions per WebService grouped weekly and monthly. This information will give you a quantifiable tool by which to evaluate the value derived by your audience from using the WebService products.

Audience
Detailed reporting on your user base enables you to understand how fast your MotorMouth audience is growing, where they are located and what the age, occupation and gender skew is.

Campaigns
Reports to show information such as the number of emails sent, the number of emails opened, and the click through rate from emails and subsequent conversion rates.